Convention 101 - Success By Association

One of the most effective kinds of “marketing” oneself seems to come through association with someone who is high profile in their niche. And even if they aren’t in their niche, but are somewhat related to their work, this works too. Leveraging one’s profile by association is something you may not have paid any attention to in the past, but thatnks in no small part to social media, it consistently proves to be a great generator of interest and attention now.

When people associate you with someone they already hold in high esteem, they start to take more notice of you. It consistently shows up that being associated with a “big name” or recognized “authority” generates more interest and attention even though you’re the same person, doing the same job, and sharing the same information as before.

Another reason is related to our values and filters. Everyone has a unique set of values through which we filter the world, and these same values direct our actions in life. We’re constantly screening people and events through these filters. Recognized and trusted authorities have already been passed through our filters and we trust them. And because the trusted authority has our stamp of approval, people who are associated with them are given a more streamlined passage through our filters. Profile leverage by association can give you a jump-start on everyone else who is vying for attention.

Convention 101 - Be More Visible

Being good at your job isn't the only requisite for getting ahead in your career. If people aren't aware of you, you'll likely miss out on opportunities to improve your standing and take on interesting assignments, despite hard work and good performance. It's not just what you know that matters – it's who you know.

You can't always rely on others to increase your visibility for you. You need to maximize your exposure so that you'll be "in the running" for opportunities when they arise. This is especially important if you work remotely, because people might forget about you if they don't often see you in person.

Many people feel uncomfortable at the thought of promoting themselves, so they assume a more passive role in the workplace. Fortunately, there are many simple strategies that you can use to become more visible, even if you are not a naturally outgoing person. Chief among these is to attend your professional association’s national convention, where you can easily accomplish several such strategies in one place, at one time.

In today's highly competitive environment, it takes more than hard work to get ahead. Those who actively work to increase their profile and visibility are more likely to be considered for opportunities for professional growth and advancement. Did you know that of the top 10 strategies to increase your profile and boost your visibility, 7 of them can be accomplished while attending the CPA National Convention?

Top 10 strategies to increase your profile and boost your visibility:

  1. Volunteer to represent your team.
  2. Participate in learning opportunities.
  3. Demonstrate your expertise.
  4. Form a Mastermind Group.
  5. Grow your network.
  6. Find a mentor.
  7. Highlight others' achievements.
  8. Speak up in meetings.
  9. Strengthen your relationship with your boss.
  10. Ask for high-visibility projects.