{"id":19853,"date":"2020-02-05T09:38:15","date_gmt":"2020-02-05T14:38:15","guid":{"rendered":"https:\/\/cpa.ca\/psychology-month-profile\/"},"modified":"2022-05-05T14:28:55","modified_gmt":"2022-05-05T18:28:55","slug":"psychology-month-profile","status":"publish","type":"post","link":"https:\/\/cpa.ca\/fr\/psychology-month-profile\/","title":{"rendered":"Psychology Month Profile: Marc-Andr\u00e9 Lafreni\u00e8re"},"content":{"rendered":"
<\/a><\/p>\n
Marc-Andr\u00e9 Lafreni\u00e8re<\/strong>
\nDirector of People Analytics for the National Bank of Canada, Marc-Andr\u00e9 coaches a team of data scientists, combining scientific rigor and creativity with practical considerations. His team, he says, is \u201cat the forefront of innovation\u201d.<\/div>\n
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\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n About Marc-Andr\u00e9 Lafreni\u00e8re<\/span>\r\n <\/div>\r\n
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Marc-Andr\u00e9 Lafreni\u00e8re<\/u><\/strong><\/p>\n

One could make the case that every psychologist specializes in \u201cAdvanced People Analytics\u201d, depending on how one defines such a term. For Marc-Andr\u00e9 Larfreni\u00e8re, \u201cAdvanced People Analytics\u201d is exactly what he does. That\u2019s his job title with the National Bank of Canada. People analytics helps business leaders unlock the power of data to improve the way organizations identify, attract, develop and retain employees<\/p>\n

As Director of Advanced People Analytics, Marc-Andr\u00e9 develops a people analytics vision and a roadmap that are aligned to business priorities. He leads, motivates, and coaches a team of data scientists as they implement methodologies and governance processes to address business needs. Marc-Andr\u00e9 and his team combine scientific rigor and creativity with practical considerations. In his role, Marc-Andr\u00e9 is able to provide leadership, subject matter expertise and business insight on all sorts of people analytics projects, including turnover prediction, pay equity analysis, psychometric testing, natural language understanding, and employee engagement analysis.<\/p>\n

Marc-Andr\u00e9 says his PhD in Social Psychology from UQAM has served him very well in his professional career:<\/p>\n

\u201cKnowledge of social and IO psychology helps me bridge the gap between business needs and data science. It allows me to ensure that analytics projects are aligned to clearly address business issues. Also, my background in social psychology aided me play a key role as an analytics translator across multiple projects.\u00a0 Furthermore, scientific knowledge that I acquired during my studies and maintained afterward allows me to play a role as a subject matter expert on several subjects (e.g., employee engagement, compensation programs, psychometrics assessment, etc.). Finally, both my expertise in research methods and statistics eased my transition toward data science and allowed me to champion the scientific method and ethical principles inside the organization.\u201d<\/p>\n

Marc-Andr\u00e9 works in a multidisciplinary team, and his particular discipline is well-suited to people analytics. He likes that his team has a direct and clear impact on the business, and helps with HR transformation through technology and data. His is more than just a data translator role, he and his team are, as he says, \u201cat the forefront of innovation\u201d.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

<\/a><\/p>\n
Marc-Andr\u00e9 Lafreni\u00e8re<\/strong>
\nDirector of People Analytics for the National Bank of Canada, Marc-Andr\u00e9 coaches a team of data scientists, combining scientific rigor and creativity with practical considerations. His team, he says, is \u201cat the forefront of innovation\u201d.<\/div>\n
\r\n
\r\n <\/div>\r\n\r\n
\r\n \r\n
\r\n \r\n <\/i><\/span>\r\n <\/i><\/span>\r\n <\/span>\r\n About Marc-Andr\u00e9 Lafreni\u00e8re<\/span>\r\n <\/div>\r\n
\r\n

Marc-Andr\u00e9 Lafreni\u00e8re<\/u><\/strong><\/p>\n

One could make the case that every psychologist specializes in \u201cAdvanced People Analytics\u201d, depending on how one defines such a term. For Marc-Andr\u00e9 Larfreni\u00e8re, \u201cAdvanced People Analytics\u201d is exactly what he does. That\u2019s his job title with the National Bank of Canada. People analytics helps business leaders unlock the power of data to improve the way organizations identify, attract, develop and retain employees<\/p>\n

As Director of Advanced People Analytics, Marc-Andr\u00e9 develops a people analytics vision and a roadmap that are aligned to business priorities. He leads, motivates, and coaches a team of data scientists as they implement methodologies and governance processes to address business needs. Marc-Andr\u00e9 and his team combine scientific rigor and creativity with practical considerations. In his role, Marc-Andr\u00e9 is able to provide leadership, subject matter expertise and business insight on all sorts of people analytics projects, including turnover prediction, pay equity analysis, psychometric testing, natural language understanding, and employee engagement analysis.<\/p>\n

Marc-Andr\u00e9 says his PhD in Social Psychology from UQAM has served him very well in his professional career:<\/p>\n

\u201cKnowledge of social and IO psychology helps me bridge the gap between business needs and data science. It allows me to ensure that analytics projects are aligned to clearly address business issues. Also, my background in social psychology aided me play a key role as an analytics translator across multiple projects.\u00a0 Furthermore, scientific knowledge that I acquired during my studies and maintained afterward allows me to play a role as a subject matter expert on several subjects (e.g., employee engagement, compensation programs, psychometrics assessment, etc.). Finally, both my expertise in research methods and statistics eased my transition toward data science and allowed me to champion the scientific method and ethical principles inside the organization.\u201d<\/p>\n

Marc-Andr\u00e9 works in a multidisciplinary team, and his particular discipline is well-suited to people analytics. He likes that his team has a direct and clear impact on the business, and helps with HR transformation through technology and data. His is more than just a data translator role, he and his team are, as he says, \u201cat the forefront of innovation\u201d.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n\r\n\r\n <\/div><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[138,177],"tags":[],"class_list":["post-19853","post","type-post","status-publish","format-standard","hentry","category-psychprofilesfr","category-psychmonth2020fr"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-04 07:31:35","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/posts\/19853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/comments?post=19853"}],"version-history":[{"count":1,"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/posts\/19853\/revisions"}],"predecessor-version":[{"id":19855,"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/posts\/19853\/revisions\/19855"}],"wp:attachment":[{"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/media?parent=19853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/categories?post=19853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cpa.ca\/fr\/wp-json\/wp\/v2\/tags?post=19853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}