One of the things a person might learn in university, if they’re lucky, is the ever-elusive work-life balance. In Louisiana, while pursuing her undergraduate degree, Christina Bilczuk managed to balance her studies with the rigour of playing Division I NCAA soccer. After completing her Masters in Social Psychology at Carleton University, Christina moved on to a job as an Account Executive with McCabe Promotional Advertising, but of course had to maintain her soccer bona fides with her beer league team the Goaldiggers.
Work-life balance is easier when you’re not stuck behind a computer all day. Working from home when you want, traveling as often as you like, in a relaxed atmosphere in an ever-challenging career. Such is the case for Christina at McCabe.
At the moment her work is taking place largely in and around Ottawa, where she is working with the Air Cadets (specifically the 51 Air Cadet Squadron, based out of the Canadian Aviation and Space Museum) on some fun apparel items. She’s doing the same with Camp Fortune, a ski hill located just across the Ontario-Quebec border in Chelsea. Ottawa kids planning to become fighter pilots, or those training to one day compete in the Olympic giant slalom, might soon do so in clothes provided by McCabe.
Christina works directly with clients who need promotional products (anything with their branding on it). Her role requires a lot of person-to-person contact. Some interactions are great, others not so good, but all her interactions are informed and assisted by her training in psychology. Christina says:
“My experience within psychology allows me to take a step back and think about things from [the client’s] point of view (but that also comes from my own struggles while in school, and being able to relate to others experiencing a difficult time). Of course, time management, being able to respond positively to constructive criticism, research skills - there are endless ways in which my education has aided in pretty much every aspect of my life.”
Christina showcases artwork, provides product suggestions and pricing, and she pushes sales through to completion & delivery. She can do all of this from home, while traveling, or in person all over Canada. It’s a role that suits her well, and her background in psychology is what made it such a good fit.