MindBeacon had a bit of a head start on other similar groups when the pandemic began, as they had already been providing online services for some time. Dr. Khush Amaria is the Senior Clinical Director at MindBeacon, and the last year for her has been packed with speaking engagements.
“My Zoom background used to have my Parent Report Card up there but I took it down because I wasn’t doing very well – my cooking skills were poor, there were many problems.”
Dr. Khush Amaria’s Zoom background now has a bar graph made by one of her children, which really is ideal – it’s homey, warm, colourful and comforting – but also scientific! Just the atmosphere she probably wants to evoke for CBT Associates and MindBeacon.
If you are a resident of Ontario, a pop-up window appears when you go to the MindBeacon website. ‘Free therapy for Ontario residents! MindBeacon’s Therapist Guided Program is now free thanks to funding by the Government of Ontario.’ They were always providing live therapy through a digital stream with the CBT Associates division of the company, but it was restricted to Ontario only. During the COVID-19 pandemic, they have expanded their Live Therapy program (now capitalized and official) across Canada, and the Ontario portion is now free thanks to government assistance.
“The one thing that is so clear to me is the demand. In the summer we may have seen about 800 new accounts created each week. In the fall that number was reached close to 2,000 new accounts some weeks. It’s indicating that Canadians are struggling, but that they’re not waiting – they’re reaching out for help right now.”
Dr. Amaria is the Senior Clinical Director at MindBeacon and manages the CBT Associates side of the business. During the pandemic, that has meant she does a huge amount of speaking engagements. Companies who reach out looking for an expert in stress, or anxiety, or depression, get Dr. Amaria’s full attention, as she walks them through some of the steps they can take to alleviate the difficulties of their employees. She gets them to understand what level of help they might need, and what supports are available.
“Sometimes it’s a company that will come to me and say, ‘we’re all feeling a little concerned about each other, and we don’t know how to know if our colleagues are doing well’. So what I often do is talk about how we identify stress in ourselves. A common topic might be ‘what is burnout vs. just feeling burnt out?’ How can you be there for others? For me that’s a really nice way to make psychology and the science of psychology understandable to the day-to-day person. My intention with almost every single event I’m part of is to have people feel like they can walk away with a plan.”
That plan may be that they research the thing Dr. Amaria was talking about. Or they’re going to reach out to a friend that they think might not be doing so well. Or that they themselves will reach out because they’re not doing well. It’s always about reminding people of the supports that are available, and destigmatizing mental health – recognizing that mental health is an integral part of everyday health.
In March of 2020, MindBeacon was one of the companies chosen by the Ontario government to provide services quickly and on-demand to Ontarians, which meant that Dr. Amaria and her colleagues expanded their roster of psychologists, and other mental health professionals, very quickly.
“We had to figure out really quickly how we could build our roster, and we brought on psychologists but we also brought on registered social workers. We needed to be able to deliver services, and our psychologists could then be involved in places where diagnosis was required, or helping with triaging, or oversight. Our psychologists are involved in developing protocols. We recognized that some people don’t fit the criteria of having a depressive disorder or being anxious – but they have stress! So we launched this amazing managing stress protocol in the fall because many people just needed to ‘tweak’ their stress management skills. That was a psychologist who wrote that out and put that material in there. That’s the nature of what we do.”
Another major thing that happened during the pandemic was that MindBeacon went public. Dr. Amaria is a psychologist, still does clinical work, oversees the residency program at CBT Associates, speaks to large groups and does a lot of work as a spokesperson for the company. What she does not do is IPOs and the stock market.
“I’m not sure I really understand most of it – but the most amazing thing about it was the attention that this garnered, and the investment coming back into us as a company to continue to support Canadians. So that’s been really neat.”
When GameStop stock took off, and Wall Street was all in an uproar, Dr. Amaria says she got the Coles’ Notes version of it from her husband, presumably during one of those moments when she was not doing one of the many jobs she has at the moment. Maybe during one of the forced getting-outdoors breaks they take with their school-age children. Taking care of stress levels and mental health is something clinicians have to remember as well.
“I remind myself I need to take a dose of my own medicine in a way. In a week I might talk to 1,000 people about stress management, and share examples from my own life. It’s about recognizing that we’re all in it together, and we do really have to work on mental health. Nobody is immune – it doesn’t matter if you’re a psychologist or a therapist, taking care of your mental health is effortful, and we all have to do something.”
For some of us, doing something means reaching out to a friend, or taking a walk outside. For others, it might mean reaching out to Live Therapy from MindBeacon. Maybe doing something is as simple as learning something new. Like improving one’s ‘cooking skills’.