Building Momentum: York University’s 1 in 5 Project Gets the Ball Rolling

Dr. Heather Prime, Paul De Luca, Alex Markwell
Dr. Heather Prime, Paul De Luca, Alex Markwell

A lot of action on climate change is aspirational. Pledges, pacts, and agreements are often non-binding and have no enforcement mechanisms. But aspirational action is action, and it often works – especially when the action is undertaken by many. York University’s Psychology Department is the first in Canada to sign on to the 1 in 5 Project, an initiative that asks academics and students to make climate change the subject of one in five projects or assignments.