Psychology Profiles

Christina Bilczuk

One of the things a person might learn in university, if they’re lucky, is the ever-elusive work-life balance. In Louisiana, while pursuing her undergraduate degree, Christina Bilczuk managed to balance her studies with the rigour of playing Division I NCAA soccer. After completing her Masters in Social Psychology at Carleton University, Christina moved on to a job as an Account Executive with McCabe Promotional Advertising, but of course had to maintain her soccer bona fides with her beer league team the Goaldiggers.

Work-life balance is easier when you’re not stuck behind a computer all day. Working from home when you want, traveling as often as you like, in a relaxed atmosphere in an ever-challenging career. Such is the case for Christina at McCabe.

At the moment her work is taking place largely in and around Ottawa, where she is working with the Air Cadets (specifically the 51 Air Cadet Squadron, based out of the Canadian Aviation and Space Museum) on some fun apparel items. She’s doing the same with Camp Fortune, a ski hill located just across the Ontario-Quebec border in Chelsea. Ottawa kids planning to become fighter pilots, or those training to one day compete in the Olympic giant slalom, might soon do so in clothes provided by McCabe.

Christina works directly with clients who need promotional products (anything with their branding on it). Her role requires a lot of person-to-person contact. Some interactions are great, others not so good, but all her interactions are informed and assisted by her training in psychology. Christina says:

“My experience within psychology allows me to take a step back and think about things from [the client’s] point of view (but that also comes from my own struggles while in school, and being able to relate to others experiencing a difficult time). Of course, time management, being able to respond positively to constructive criticism, research skills - there are endless ways in which my education has aided in pretty much every aspect of my life.”

Christina showcases artwork, provides product suggestions and pricing, and she pushes sales through to completion & delivery. She can do all of this from home, while traveling, or in person all over Canada. It’s a role that suits her well, and her background in psychology is what made it such a good fit.

Marc-André Lafrenière

One could make the case that every psychologist specializes in “Advanced People Analytics”, depending on how one defines such a term. For Marc-André Larfrenière, “Advanced People Analytics” is exactly what he does. That’s his job title with the National Bank of Canada. People analytics helps business leaders unlock the power of data to improve the way organizations identify, attract, develop and retain employees

As Director of Advanced People Analytics, Marc-André develops a people analytics vision and a roadmap that are aligned to business priorities. He leads, motivates, and coaches a team of data scientists as they implement methodologies and governance processes to address business needs. Marc-André and his team combine scientific rigor and creativity with practical considerations. In his role, Marc-André is able to provide leadership, subject matter expertise and business insight on all sorts of people analytics projects, including turnover prediction, pay equity analysis, psychometric testing, natural language understanding, and employee engagement analysis.

Marc-André says his PhD in Social Psychology from UQAM has served him very well in his professional career:

“Knowledge of social and IO psychology helps me bridge the gap between business needs and data science. It allows me to ensure that analytics projects are aligned to clearly address business issues. Also, my background in social psychology aided me play a key role as an analytics translator across multiple projects.  Furthermore, scientific knowledge that I acquired during my studies and maintained afterward allows me to play a role as a subject matter expert on several subjects (e.g., employee engagement, compensation programs, psychometrics assessment, etc.). Finally, both my expertise in research methods and statistics eased my transition toward data science and allowed me to champion the scientific method and ethical principles inside the organization.”

Marc-André works in a multidisciplinary team, and his particular discipline is well-suited to people analytics. He likes that his team has a direct and clear impact on the business, and helps with HR transformation through technology and data. His is more than just a data translator role, he and his team are, as he says, “at the forefront of innovation”.

Evangeline Danseco

A position that gives you the opportunity to have an impact on improving mental health services and addressing system-level issues would be desirable for many PhD graduates in Applied Developmental Psychology. Evangeline Danseco earned that degree from the University of Maryland Baltimore County in 1997, and now does just that.

Her psychological training has prepared her with a knowledge of research and evaluation methods (both qualitative and quantitative) as well as of child, youth and adult development, and with skills in critical thinking and writing. These body of knowledge and skills plus a thirst for ongoing learning and a desire to bridge the gap between research and practice, have served her, and Ontario, well.

Evangeline is the Performance Measurement Coach at the Ontario Centre of Excellence for Child and Youth Mental Health. There, she leads the development and implementation of various initiatives taking place in Ontario’s child and youth mental health sector focusing on performance measurement and/or system planning. The province of Ontario recently developed new quality standards in regard to youth and family engagement, and it is Evangeline who has led the evaluation of those standards.

Evangeline consults with and advises key stakeholders such as Ministry partners, expert panels, advisory groups, and lead agencies. She also collaborates with youth and family members on provincial initiatives. Her position has an impact, addresses important issues, and is a terrific example of knowledge mobilization in action.

Jennifer Veitch

Sometimes, a career path can be determined very early on, whether you know it or not. Such was the case when Jennifer Veitch became excited about environmental psychology in her very first introductory psychology course. She later volunteered in that prof’s lab where she learned practical data collection skills that she still uses today. A few years later, she was graduating from the University of Victoria with a PhD in Environmental Psychology.

To this day, the research Jennifer does is reflective of what she learned in those first intro psych classes, and from that professor. The big difference, in research terms, is the setting. She is a full-time psychological scientist in an interdisciplinary research setting, and uses her psychology skills to study how people relate to their physical surroundings.

Jennifer is a Principal Research Officer at the National Research Council of Canada, where she is responsible for the initiation (including obtaining internal and external funding), management, and conduct of research on the effects of the physical environment on occupants’ behaviour and well-being, and for disseminating the resulting knowledge through pertinent industry and research channels. That means that she publishes papers in journals, but also contributes to national and international standards and recommendations by participating in organizations like the International Commission on Illumination. For example, she leads a project that is conducting a systematic review of the literature on the effects of daytime light exposure on cognition, well-being, and physiology; she also is an active contributor to both North American and international recommendations for lighting that will be based on that literature.

Jennifer says,

“The research I do today is a direct extension of things I learned [in that lab, from that professor] - but now I can study more complex problems with my engineering, physics, and architectural colleagues, and I have routes through which to influence decision-makers to apply what we learn.”